Category Archives: Mistakes to Avoid

Direct Mail in the era of email marketing? Working or not?

Junk mail goes directly into the garbage bin unless you are Joe Polish or Alex Mandossian who suggest really cool direct-mail tricks like adding a $100 bill sticker to your envelope :) Continue reading

7 Common Email Marketing Mistakes

Having a list is the best part of internet marketing. “Cash on demand”, “The money is in the list” – that’s how marketers call it..
However even if you are a email marketing genius you can still make mistakes.
So here is what NOT TO DO and how to avoid the common mistakes when sending a email blast or newsletter. Continue reading