Category Archives: Split Tests

Video Salesletter VS Long-Text salesletter (Split Test)

Posted on October 18, 2010 by Admin Mike

As you may already know, I am a big fan of Video Salesletter Marketing. But let me ask you a question:
Does Video Salesletter really work that great?
So I decided to check it out using the Split Test with Google Website optimizer tool! And here are my results… Continue reading →

Posted in Marketing Challenge, Split Tests, Video Marketing | Tagged , , , , , , , , , | 37 Comments

Opt-In Forms Challenge: Name+Email Vs Email-Only?

Posted on October 17, 2010 by Admin Mike

First marketing challenge: Name+Email Vs Email-Only in Opt-In Forms ?
Marketing is all about testing. Testing and testing. And then tweaking and testing even more.
Should we collect Name and Email in the optin form or just email? I decided to find it out in a split test! Continue reading →

Posted in Email Marketing, Marketing Challenge, Split Tests, What's Working Now | Tagged , , , , , , , | 41 Comments